Mentega Lagoon Water-based Pomade

RM 75

Mentega Lagoon combines some of the best characteristics of traditional oil-based pomade but with water-based attributes such as water-solubility, minus the greasiness. It is designed to be a grippy strong hold pomade with a low shine finish—not overly matte but not too shiny.

It has the versatility to style a slick and tight or a more natural look. It is also re-stylable throughout the day like traditional pomade, although slightly grippier. There will be minimal build-up when a heavy amount is applied.

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Water, Glycerin, White Petrolatum, Shea Butter, Beeswax, Candelilla wax, Emulsifying Wax, Kaolin Clay, PEG-40 Hydrogenated Castor Oil, Grape Seed Oil, Castor Oil, Vitamin E Oil, Propylene Glycol, Glyceryl Monostearate, Stearic Acid, Cetyl Alcohol, Sodium Borate, Potassium Sorbate, Polysorbate 20, Essential Oils

Scent: Orange Meringue Bloom
6oz | 170ml

For the longest time, we desired to create a water-based (mostly for its water-solubility) pomade that has a phenomenal hold but sits well in between a product that is slick and something that has texturising abilities. The goal was to create a strong holding product without too much hardening (like with a gel-type product) to retain the ability to restyle; hopefully there won't even be a need to restyle due to the sufficient hold.

With the hot and sunny weather in Malaysia (summer all year long), strong hold products easily break down. We needed something that really worked in our climate. To achieve this, we knew we need two anchoring elements - hold and endurance. We did this by introducing new blends of ingredients to reinforce the product hold.

Emphasising on the water-based value of the product, we decided on the name Lagoon, as well as blue to be the product colour to symbolise the water element and an antipodal to the heat of the weather.
Scoop product from jar and rub onto palms. Apply through dry or slightly damp hair. Style as desired. Store with lid tightly closed and away from heat.

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